Marketing Memories: An Interview with Our Marketing Manager Rachael

Marketing Memories: An Interview with Our Marketing Manager Rachael

August 25th, 2022

This month, we’re back with our internal interview series. For our latest edition, we spoke with our Marketing Manager Rachael Forster. Check out the interview below, as she shares her marketing journey at Experiencegift and what she’s most looking forward to in the months ahead.

Hi Rachael! Thanks for chatting with us. Could you please introduce yourself to our readers?
Hi, I’m Rachael. I’m the Marketing Manager at Experiencegift and have been for the past 2.5 years+. I’m originally from near Liverpool, UK and now live in Amsterdam. I spend as much time in Westerpark as humanly possible, usually accompanied by my dog, partner and friends.

How did your Experiencegift journey begin?
I spent 5 minutes in the office on my first day, before I left to go home. For a good reason! I  joined Experiencegift on the first day of the nationwide lockdown. I came into the office to collect my laptop and worked from home, along with everyone else, for the next few months. Even though it was a remote start, I received a warm welcome from colleagues from across the screen.

What do you enjoy most about your role as Marketing Manager?
What I enjoy the most is seeing people on my team grow and shine with their strengths and talents. This directly leads to the second, which is seeing positive results from our efforts!

What’s your favourite part about working with our Marketing team?
I say this frequently because it’s true: we have the smartest group of people and also the nicest team in Amsterdam – if not the world!

During our hiring process, we consider skills, experience and personal values. This results in a team with complementary skills, so everyone has their own area of expertise bound together with shared values.

Our marketing team is a relatively small but powerful team with a friendly, collaborative and driven approach. Most importantly, they are all people I genuinely enjoy working with, and would always choose to have on my team.

According to you, what are the 3 main ingredients to successful marketing?
Organisation, data, and creativity.

When you’re not working, where can we find you?
I’m probably in Westerpark. My dog Ted loves sniffing, making doggy friends and chasing the ball there. Afterwards, we might meet a (human) friend for a coffee, lunch or wine. Otherwise, I love to read in a cosy corner. Or karaoke in a loud bar.

Can you give us a sneak preview of any upcoming projects/campaigns that you’re excited about?
Here are my top 3:
1. CHRISTMAS! Christmas is our biggest time of year, and each year we level up our approach. I’m excited to see the results this year.
2. SEO is another area that has got my pulse racing in recent months with plans for even more next year.
3. Our branding will be getting some attention in 2023.

If you were to pass on your best advice to someone starting a career in marketing, what would you say?
Be selective with your focus. In the book “The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life” by Mark Manson, he gives this advice (I summarise):

Stay with the partner you want to argue with.

Buy the house you want to spend time and money fixing.

Find a job you want to be stressed about.

Workplace stress is inevitable, but by being in a workplace that aligns with your values, it makes sure your efforts are going towards what’s important to you. My best career advice is to lead with your strengths and make it a super strength. Being good at something usually leads to satisfaction, and expertise can lead to good opportunities.

Are you looking for an exciting new adventure on our marketing team? We’re currently looking for a Junior Marketing Specialist to join us in Amsterdam. We’d love to meet you!